Bookmark this page so you have the latest information about all things related to the company.
Bookmark this page so you have the latest information about all things related to the company.
👍 Check out this page for Event scripts and all the details!
Craft Beer Walk page for your clients on the Russell Realty Website:
https://www.russellhouses.com/pages/craft-beer-walk-vip-event
Download this flow chart to help you understand how to approach these two new form changes, and we have also linked to training videos from Texas Realtors.
The Information About Brokerage Services (IABS) form now clarifies to the consumer that any brokerage fees are not set by law and are negotiable. The new form is available for voluntary use until April 1, 2025, when its use becomes mandatory.
Brokers and sales agents are required by law to provide written notice regarding information about brokerage services at the first substantive communication with prospective buyers, tenants, sellers, and landlords concerning specific real property by using the Information About Brokerage Services form (IABS).
The IABS form is a document that outlines the role of brokers and sales agents in a real estate transaction. It is divided into five sections covering
Real estate license holder types
Brokers’ legally required duties
Representation
Written agreements and commissions
Contact information for brokers and sales agents.
License holders must post a completed IABS form on the homepage of their business website, in a readily noticeable place. A business website is a website controlled by the license holder, accessible to the public, and that contains information about a license holder’s real estate brokerage services.
The text for the hyperlink must be either:
Texas Real Estate Commission Information About Brokerage Services in at least 10-point font
TREC Information About Brokerage Services in at least 12-point font
If your social media pages are being used as a business website, those pages must also comply. You can post a link to the IABS in your bio or about section or insert a link to your compliant homepage where your IABS is properly displayed.
When it comes time to provide the IABS to a party, a license holder could do so in several different ways, including by
Printing a copy of the completed IABS document and handing it directly to the consumer.
Attaching the completed IABS document to an email and mentioning in the body of the email you have attached the form.
Inserting a hyperlink to the completed IABS document in the body of the email above the signature line and mentioning that you have included the link.
Check it out and add photos, listings, ask questions, etc.
What You Need to Know:
Explicit Consent: Businesses need separate, written consent for telemarketing.
Context Matters: Consent applies only to the specific content - sending unrelated messages is a no-go.
Basic Preparation:
Update consent forms.
We'll need fresh training on compliance.
Audit your CRM to track permissions and contexts.
This can either be an obstacle or a massive opportunity. We're working to leverage this situation to build greater trust with your clients and community. It’s a part of what we do. Together, we’ll navigate these changes with confidence! Stay Tuned!
201 W. Virginia Street, Suite 100, McKinney TX 75069
469-919-4567
info@russellhouses.com